From Copycats to Innovators Case Study Example | Topics and Well Written Essays - 1000 words

From Copycats to Innovators - Case Study ExampleAfter knowledge acquisition, the internationals then focus on mid-tech innovative products thence leading to affordable products through the reverse innovation dish. Good examples of new innovations are Chinas BYD, a battery maker that has attained huge market in developing galvanic cars and Tatas Nano Car that is cheaply priced at approximately $ 2,500 and mass-produced across the globe (Peng, 2013). Another core capability of appear multinationals is the ability to adapt the emerging technologies to small-scale markets of the developing economies. In this case, the company is capable of developing a specialized variation of the product and incrementally improving the product in order to flirt the needs of the niche market (Peng, 2013). For instance, Samsung of Korea and Acer from Taiwan have built their global reputation and market share through adapting the technology to the domestic markets and pore on specialized variations of the mainstream products offered by multinationals in developed economies (Peng, 2013). Emerging multinationals enjoy cheap labor and access to natural raw materials in their production process (Peng, 2013). Developing countries enjoy the high number of semi-skilled and skilled labor that offer their services at low wages and huge natural raw materials thus reducing the overall costs of production. In addition, the companies face lenient government regulation due to low concerns about climate change, product quality standards and defilement in the economy (Peng, 2013). The emerging multinationals have more freedom in initiating new structures and values, unlike the established global players that have long histories and static cultures (Peng, 2013). The multinational from developed countries enjoy certain core resources and capabilities that enable them to compete effectively in the market.