Whole Foods

Whole foods Market is one of the largest and most successful organic natural food retailers in the world. The success of this retail giant did not happen overnight. Whole Foods was the idea of a twenty five year old college dropout named John Mackey and his girlfriend Rene Lawson Hardy. Their mission was to open an all-natural and organic food store with the promise of healthy food for a healthier life. In 1978 the two began their venture with a small health food store named SafeWay.In two year’s time Mackey and Lawson partnered with Craig Weller and Mark Skiles to merge SafeWay and another local natural food store in Austin Texas, employing only 19 people. (â€Å"Whole foods market,† 2012) John Mackey realized his passion was finally coming to fruition when he had said, â€Å"that having had a natural food conversion he wanted to share it with others. † (Patoski, 2006) This vision has now brought Whole Foods to recently celebrate their 30th anniversary.During th ese 30 years Whole Foods has stayed true to their mission of supporting and providing an equitable work environment for their employees, providing superior quality products for their customers, and embracing their commitment to sustainable agriculture. The driving force behind Whole Foods huge success is that they are goal oriented and passionate about their mission. Every employee from CEO’s to the store employee’s function under a set of shared beliefs that are put into practice with the assistance from the business model known as P.L. O. C. P. L. O. C. is made up of four components that are essentially management tools to create a cohesive structured and well planned organization.The first component of P. L. O. C. is planning. Planning is the process of setting performance objectives and determining what actions should be taken to accomplish them. The second is the component organizing. Organizing is the process of setting and assigning tasks and coordinating the ac tivities of individuals or group within an organization. The third P. L. O. C. component is leading.Leading is the process of creating an atmosphere that promotes a strong work ethic through shared enthusiasm, positivity, and productivity. The last component of the P. L. O. C. model is controlling. Controlling involves establishing performance standards based on the company’s objectives and evaluating and reporting job performance. It’s no secret that Whole Foods is a very successful company. It is also quite clear that their success is due in large part to their partnering of both their effective use of P. L. O. C. management and their core values. Whole Foods has a motto which captures their purpose as an organization.Their motto being Whole Foods, Whole People, Whole Planet, along with their use of P. L. O. C. these components has been the foundation to their success. The Whole Foods piece of the model refers to the highest quality, the least processed and the most naturally preserved foods. The Whole People stands for recruiting quality personnel who hold the same belief and passion about food as well as a desire to be a part of a team culture. Whole Planet signifies the company’s social responsibility by actively being committed to supporting organic farming and agriculture, and being aware of and caring for the world around them. (â€Å"Whole foods market,† 1997)Whole Foods has strong core values, among them are offering only the highest quality of natural and organic products available; ensuring customers satisfaction and delight; enhancing the happiness and excellence of the human resources; generating wealth through profit and growth; showing care for the environment and communities; establishing a â€Å"win-win† alliance with suppliers; and teaching stakeholders how to improve their health through proper eating education.(â€Å"Whole foods Market’s,† 2012)Whole Foods is known throughout the entire food industry for being an exceptional company to work for. Promoting happiness and excellence among their employees is one of their core values. In addition, Whole Foods is an organization that successfully utilizes the P. L. O. C model which has allowed them to establish superior recruitment strategies. The company recruits a specific kind of employee, one who wants to be a part of their team and who shares the same core values.Their employees are empowered by and invested in the company by being given decision making capabilities, a respectful work place, and felling that they are supported, valued and that their hard work and commitment to excellence is recognized. Whole Foods has a team motto mentality. Every employee is a part of a team that meets regularly and collaborates, discusses, and decides on issues regarding the work place and employee will being. The belief that every voice is valuable has helped create an atmosphere that is open and positive.Beginning on the highest run g of the company ladder to an individual store employee, decisions are shared by all. This has been an enormous motivator for the employees at Whole Foods because unlike other retail food stores employees actually have a say and are instrumental in ensuring the future of the company. They are held up as being as important as their customers and their opinions are valued. (Kammeyer) Whole Foods has been named one of the top companies to work for by CNN Money.(Walker, 2012)Compared to other retailers who struggle to pay their employees the minimum wage, Whole Foods doubles it paying their employees an average of $15 dollars and hour. CEO Walter Robb, who joined the company in 2010, stated that he â€Å"wishes he could pay his employees even more. † (Blodget, 2012) This is an annual salary that hits just short from being able to supporting a family in most parts of the county. Whole Foods also stands by their vision to be a shared market with their employees, they have set a cap on all salaries company wide.No employee from a team member up to an executive will receive any more than 19 times the company wide annual salary. When the majority CEO’s of large corporations, average a rate of 231 times the regular working person. Whole Foods caps salaries as a way to ensure equity and trust among all. (Kannal, 9 14) Whole Foods is an open book, with nothing to hide. Any financial information from every employee starting from a â€Å"Team Member† to a CEO is disclosed to the public, their job title and wages from each title can be found at the job and anyone can look it up on Glassdoor.com if they wanted to find out. Whole Foods believes in the practice of â€Å"open people, open book, open door. † (Whole Foods Market, 2012) An innovative practice John Mackey believed it would â€Å"stop envy in human nature at work. † (cite)Whole Foods employees allotted affordable to no cost benefits such as medical, dental, vision, personal wellness , healthcare and dependent care reimbursement, life and disability insurance, 401K retirement savings, paid time off, gainsharing, Team Member discounts, Team Member emergency plan,  and stock options that are given and may also be purchased. All employees are encouraged every three years to engage in a companywide vote for the companies â€Å"Team Members† health and benefit package. This allows them to recognize exactly what their needs are and establish a benefit package that supports those needs. Whole Foods doesn’t believe in a one size fits all package. (Blodget, 2012) When it comes to stock ownership of Whole Foods 96 percent of their stock is held by Team Member or non-executive employees.The remaining amount is held by top executives. The philosophy that Whole Foods holds is the customer comes first, then the Team Members, and then the stockholders. (Sacks, 2009) Whole Foods philosophy is that, â€Å"the most important stakeholders are our customers. † The satisfaction of Whole Foods customers is extremely important to everyone in the company. Once again Whole Food combines the tenets of P. L. O. C. and the core values of supporting the health and well-being of all people to stock their stores with the highest quality organic and natural foods.John Mackey refers to the theory of customers being the true lifeline of a business as â€Å"Conscious Capitalism,† (a phrase he has trademarked) instead of only focusing on the gain of the business profit wise, focus on the purpose. (Sacks, 2009) Putting more of the focus on the philosophy of Whole Foods keeps customer happy and returning to experience the main reason why they started shopping there in the first place. Whole Foods has unquestionably changed the way people buy and eat food. In this down turning economy Whole Foods wants to keep their customers loyal and on track to continuing to eat naturally, healthy and organically.They have added coupons directly on their website that can be printed from your own computer, or even picked up from any local Whole Foods store. Once again the Whole Foods organization aims to keep their customers happy by providing affordable, delicious food. Whole Foods takes their commitment to balance their needs of people with their needs of the planet very seriously. They recognize that they as global citizens, they must practice sound environmental stewardship. Whole Foods is known for being a respected company and has been awarded the AchievementAward from the Environmental Protection Agency, as well as being ranked 5th on the top 50 Green Power Partners list. (â€Å"Green mission†) (EPA. gov) Whole Foods does this by emphasizing and upholding the importance of the 3 R’s, Reduce, Reuse, Recycle. By following these R’s Whole Foods has reduced their landfill waste by 75 percent. A method Whole Food uses to avoid waste was to put a ban on using plastic bags, only using reusable bags or paper bags that ca n be recycled. To encourage their customers to bring in their own bags a nickel is refunded towards each full purchase.(â€Å"Green mission†)In 2002 Whole Foods became the first retailer to introduce solar energy as their power source, this made them the only Fortune 500 Company to purchase wind power and set off 100 percent of their energy cost. (Kannal, 9 14) Another contribution to the environment was selling organic produce, meats and materials, their vision used to reduce waste by the farmers they are purchasing from. Whole Foods also gives back to the community locally and to other countries by establishing the Whole Foods Foundation, a non for profit established by Whole Foods.Donations are received by online giving, mail, or at the checkout counter. The challenge that Whole Food may face in the future is the completion from other stores looking to grow and hold the same quality natural and organic products as they do. Another factor is the rising cost in produce and n atural foods. Whole Foods must continue to use those core values that they built their empire from to rise above the others, by building strong partnership with local farmers and continuing to stay innovative within their stores management structure. A Whole Food is an incredible organization.Not only do they care about the food they sell, the customers they provide for, and the world in which they live. They are also deeply committed to a future in which not just local communities but the world at large benefits from the practice in healthy eating that has become their trademark for the past 30 years. Whole Foods high quality innovative personnel, careful planning, management strategies and systems, and incredible dedication manage to secure their place in a highly competitive retail world and from the looks of things they are not going anywhere soon.

Ethics and Social Responsibilities of Business Essay

It is cardinal fact that the â€Å"emergence of management as a distinct and identifiable activity in the modern era has had an important impact on the society with which it developed† (Massie 29). Even during the early the early days of the 20th century, most of the business corporations were predominantly concerned with their singular objective of profit maximization. As a matter of stark reality, business corporations are open system and, resultantly, they need to continuously interact with the society. Hence, many social activists began to question this singular motive of organization during the later part of the previous century. Many scholars like Bowen, pointed out that since the corporations drive their existence from the society, it must possess certain obligations towards the betterment of the later. Gradually, in the modern times, business ethics and corporate social responsibility (CSR) became a ‘science of conduct’ for almost all the business units (McNamara).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In very simple terms, business ethics is a â€Å"study of morality and standards of conducts† (Fred and Richard, 480). By the term ‘ethics’ we generally used to refer to the rules or principles which define right and wrong code of conduct. According to Walton, â€Å"business ethics is concerned with truth and justice and has variety of aspects such as expectations of the society, fair competition, advertizing, public relations, social responsibilities, consumer autonomy, and corporate behavior in the home country as well as abroad† (qtd. in Paul, 66).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In the modern era, the expectations and demand of the customer’s and the society as a whole has changed a lot, and hence, most of the business organizations have become more and more aware of their ethical and social responsibilities towards their interest groups. According to Kenneth R. Andrews, the term ethical and social responsibility mean the â€Å"intelligent and objective concern for the welfare of society that restraints individual and corporate behavior from ultimately destructive activities, no matter how immediately profitable, and leads in the direction of positive contribution to human betterment† (qtd. in Ray 24). Thus along with promoting its own interests, business should always behave in a responsible manner towards the interests and betterment of its employees, customers, creditors, government, shareholders and the society as a whole. Thus, as Davis and Robert have rightly observed, â€Å"corporate social responsibility indicates the management’s commitment towards upholding the interests of direct stakeholders and to behave in an economically and environmentally responsible manner† (Davis and Robert, 1975). To What Extent Should Business be involved in fulfilling Social Obligations For more than two centuries, the debate has still been going on about whether business should possess social and ethical responsibilities towards the society. If so, then the question naturally arrives – to what extent business should involve itself towards the betterment and welfare of the former? An analysis of facts and arguments are sure to make this point crystal clear. These are discussed hereunder as follows: Arguments against Businesses’ Involvements:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   First of all, the principal objective of business is to generate profit and, hence, any involvement in social affairs or much ethical behavior is surely directed against this motive. In the views of Milton Friedman, only people can have responsibilities; business as a whole, considered as artificial person, cannot be expected to possess such responsibilities. The only responsibility that business should have is to maximize its profits (Friedman 1970).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Secondly, businesses have to incur excessive cost for any social involvements. But, where from this cost will come? This cost is generally adjusted by increasing the selling price of goods produced and services rendered by the business. Hence, â€Å"the corporate executives would be spending someone else’s money for a general social interest† (Friedman 1970). Hence, as a result of businesses’ involvement in social affairs, the society itself has to bear the burden of this excess cost. As Levitt puts it, the results would be socially less desirable than the previous days when firms were predominantly concerned with their only objective of profit-maximization (1958).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Thirdly, since any social involvements is sure to increase the price of products, the MNCs operating at overseas markets may face stiff competition from the local counterparts which may not be involved in fulfilling ethical and social obligations. This may create an weakened international balance of payments (BoP).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Fourthly, too much social involvements may immensely enhance the power and authority of business through political and social means itself. This can ultimately corrupt them in the subsequent times (Richard and Fred 480).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Fifthly, business executive lacks social skills and are not effective in handling social affairs. According to Friedman, the managers should concentrate on what they know the best – ‘how to make profits’ (1970).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Finally, there are no specifically defined parameters of ethical and social responsibility. â€Å"What does it mean to say that the corporate executive has a ‘social responsibility?† (Friedman 1970). There is no agreement that clearly defines what type of social, ethical and moral responsibilities that businesses should undertake. Arguments for Social and Ethical Responsibilities: The modern world has witnessed a drastic change in the expectations of the society. First of all, every business organization is a part of the social system. It earns its profits from the society in which it operates. Organizations should, therefore, always consider the impacts of its decisions on the society. Since businesses earn their profits from the society, the former must possess certain responsibilities to the later. Secondly, both the society and business are equally benefited when a symbiotic relationship exists between the two. The society gains through economic developments and reduction of unemployment rate, and, on the other hand, business is benefited through the customers and workforce supplied by the society. Thirdly, a positive social image helps the business to increase its brand image in the eye of the consumers and thereby increasing the number its loyal customers. A favorable public image helps the business to attract and retain skillful employees, great investors etc. Fourthly, a favorable public image helps the business to avoid the vigil eyes of the government and other regulatory agencies. It certainly provides greater independence and flexibility in the mode of their operations. Fifthly, social responsibility involves the conservation of natural resources which is very much beneficial not only to the society, but also for the business itself. Many products, like cans, bottles etc., which were considered as wastes in the earlier days, can now be recycled and profitably used. Sixthly, business possess considerable amount of power and authority – the exercise of this power should be balanced through a simultaneous display of ethical responsibility. Finally, business should prevent social problems for its own interests. Instead of allowing large scale unemployment leading to social political unrest, which can eventually spoil the operations of business in the subsequent times, business organization can rather become the source of employment for qualified and eligible people. Social and Ethical Responsibility on Interests Groups The International Seminar on Social Responsibility of Business has rightly observed that business corporations should be responsible to the following interests groups: Shareholders: The shareholders provide the prime resources i.e. the capital to the business for its existence, growth and development. Hence, the later must protect interests of the former. Employees: Employees are the most important assets for any organizations. It is through the employees that the business runs itself. In the earlier days, the management regarded its employees as only a factor of production and, therefore, denied their true rights. However, modern managements have rightly understood that unless the employees are happy, it is very much difficult to reach high levels of customer’s satisfaction. Customers: The most successful businesses of the world put the customer first, ahead of the investors (Mackey 2005). Modern organizations have realized the importance of keeping the customers satisfied. The growth of consumerism has contributed much to this realization. Creditors: The major inputs like machine, money, materials etc. are supplied by the creditors. Hence, business must behave ethically and responsively towards them. Society: Every business corporations, being open systems, operates within a social system. It draws its resources from the society in which it operates. Hence, it must be socially responsible for the welfare of the later. Government: It is the government of a country of state that provides the primary facilities for the growth and development of the business. Most of the governmental decisions are subjected towards the growth and betterment of the business. Hence, the business, in its turn, should behave ethically and in a socially responsible way towards the government. Conclusion Every business organization is a part of the economic and political system and not an isolated island without any foreign relations. It is the core of a network of relationships to individuals, groups, and things (Reddy and Tripathy 295). Hence, the management should always consider the impacts of their decisions on all the interest groups with which it is closely bonded. The business should operate as a trustee for the wellbeing of its employees, customers, the government, suppliers and creditors, shareholders and the society as a whole. In fact, the management’s duty is to mediate among all these social stakeholders in order to ensure that each of them gets a square deal and none of their interests and benefits are unduly sacrificed to those of the others. Social and ethical responsibilities â€Å"are management’s responsiveness to public consensus† (Adolph 1963).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Every civil citizen must possess some social and ethical responsibilities. True that the business corporations are considered as ‘artificial persons’ – but does that mean it should not possess any obligations towards the welfare of the system in which it grows and develops? Obviously, to increase profit is one of the prime motive of every business and from this point, any social involvements reduces the percentage of profit for the business. But, from a wider perspective, it can be concluded that, business corporations should â€Å"behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large† (Holme and Watts). References Adolph, A.B. The American Economic Republic, Harcourt Brace and World, New York, 1963 Corporate Social Responsibility: Evolution of a Definitional Construct: Carroll Business Society.1999, 268-295 Davis, K. and Robert, L. B. Business and Society, Environment and Responsibility, Revised   Edition, Tata McGraw Hill Book Company Inc. New York, 1975 Friedman, M. The Social Responsibility of Business is to Increase its Profit, New York   Times Magazine, 13 September, 1970 Friedman, M. ibid, 1970 Friedman, M. ibid, 1970 Holme, L and Watts, R. The World Business Council for Sustainable Development, Making   Good Business Sense – http://www.mallenbaker.net/csr/CSRfiles/definition.html Levitt, T. The Dangers of Social Responsibility, Harvard Business Review, Sept, 1958. Mackey, J. (qtd. in) Rethinking the Social Responsibilities of Business, October 2005   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.reason.com/news/show/32239.html McNamara, C. Complete Guide to Ethics Management: An Ethics Toolkit for Managers http://www.managementhelp.org/ethics/ethxgde.htm Massie, J.L. Ethical and Environmental Foundations, Essentials of Management, Fourth Edition, Prentice-Hall of India, New Delhi, 1995, 29 Paul, C. Ethics in Business, Introduction to Management, Modern Book House, Calcutta,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   India, 1989, 66 Ray, S.M. Corporate Social Responsibility, An Introduction of Management Thoughts, Oriental Publications, New Delhi, 1979, 24 Redddy, P.N. and Tripathy, P.C. Social Responsibilities of Business, Principles of Management, Tata-McGraw Hill, New Delhi, 1995, 295 Redddy, P.N. and Tripathy, P.C. ibid, Richard, M.H. and Fred, L. Ethics and Social Responsibilities, International Management, Third Edition, McGraw Hill International Editions, 1997, 480 Richard, M.H. and Fred, L. ibid, 481 Stehi, S.P, Dimensions of Corporate Social Performance, An analytical Framework,   California Management Review, Vol. 17, No. 3, 1975, p. 58-64 The International Seminar on Social Responsibilities of Business: (qtd. in Mukharjee, P.B. Social Responsibilities of Business, 1994, 09

Once Upon a Time Essay

‘Once Upon a Time’, was written by Gabriel Okara, who is a Nigerian poet. He often explains what happens when a traditional African culture meets the forces of the Western way of life. I think the poem was written to outline the fake personalities of many people and to try and get them to return to a natural and innocent state. The poem tells of the conversation between what seems to be a father and son, where the father wants to learn from his son how to go back to normality and no longer be fake. The poem starts by the father telling his son how, ‘once upon a time’, people, or ‘they’, ‘used to laugh with their hearts’. I think that the word ‘they’ refers to western people who are white. Also this description gives the impression of genuine emotion given off by the people. He then moves on to say that now they only, ‘laugh with their teeth, while their ice-block cold eyes search behind his shadow’. This gives off very negative, fake and false feelings and it is a very cold description. This affects the tone of the poem that now becomes sinister and bitter. Stanza two then reveals more of the past when it is said that, ‘they used to shake hands with their hearts’, again this image reveals true and genuine emotion. But just as in the first Stanza the present reality is then discussed when it is said that, ‘that has gone, now they only shake hands without hearts while their left hands search his empty pockets’. This shows that, again the people are fake and seem to be using the man to see what they can get. Poem Stanza Four Presents the Adaptations and Solutions. Stanza three then goes to explain more about the changes he has noticed in these false people. Again the Stanza starts positive with the phrases, ‘feel at home’, ‘come again’, but then goes on to say that he will come again, ‘once, twice’ but there will ‘be no more thrice’ for then ‘I find doors shut on me’. This shows that the people lie when they say the positive phrases and after a few visits they have all that they want from the man; their falseness is reflected in the language they use. The first three Stanzas have the same structure. They start by telling the past and explaining how things used to be, but then they tell the negative reality. I think this is used to compare the times and introduce the reader to the situation. Stanza four presents the adaptations and solutions that the man has found to counter the problems. It starts by saying that the man has, ‘learned many things’, already suggesting that he has changed to fit in. He then explains the things he has learnt. He tells of the false personalities or of his ‘many faces’. He tells that he has learnt to ‘wear’ these faces, suggesting that he wears faces for different situations. For example, he says he has an, ‘office-face, street-face, and host-face, proving that he acts differently under different circumstances. He then adds that they have, ‘conforming smiles, like a fixed portrait’. This suggests even more falseness and changes. Poem Stanza Five: Learned to Laugh With Only His Teeth. Stanza five of the poem tells of the fake attributes to go along with the fake looks. It also repeats some of the acts that were mentioned earlier in the poem. Repetition seems to be a key technique in this poem. He says that he has also, ‘learned to laugh with only his teeth’ and ‘shakes hands without his heart’. This suggests that he has copied the western ways as this is what they did earlier in the poem. He then goes even further by saying he has learned to say, ‘Goodbye’ when he means, ‘Good-riddance’ and ‘Glad to meet you, without being glad’. I think that the man is ashamed of himself and is confessing to his son how far the fake attitudes have developed, he seems to hate what he has done. Stanza six and seven then show the man showing his regret as he says, â€Å"I want to be what I used to be when I was like you†, showing that he wants to be honest and truthful again.

Analysis of Connie Essay Example | Topics and Well Written Essays - 500 words

Analysis of Connie - Essay Example It is her fear and the need to keep her family away from troubles that force her to give in to Arnold Friend, her abductor. For example, at first she is equally forced by the desire to go out with Arnold Friend and the fear of being raped and killed, and hence unable to reach a decision. She neither refuses the invitation altogether, nor easily shows her willingness or desire to surrender. Instead she seems interested in prolonging the conversation only giving the lame reason â€Å"If my father comes and sees you† (46). This in fact, is used by the writer to show how easy it is to con a human being exploiting their basic instincts. However, when her family was dragged into the affair by Arnold Friend, she realizes the graveness of the situation and decides to call the police. Connie is an epitome of adolescence who finds home atmosphere claustrophobic and her mother’s comments annoying. She finds solace in the philosophy that her mother gets angry only because she lost her look. However, there are things liked by Connie; going places with her friends, movies and shopping and even visiting a ‘fly-infested restaurant’ (36).

TV Journal Entry Essay Example | Topics and Well Written Essays - 500 words - 1

TV Journal Entry - Essay Example As the discussion declares the author's hard work and determination can be seen in the course of my academic journey. One of his proudest milestones was to graduate with honors in high school despite his language limitations and to gain acceptance to the University of Minnesota. While attending the University of Minnesota, he was honored by belonging to the National Society of Collegiate Scholars. he was recognized by the National Name Exchange Program based on my demonstrated academic merit. He has been honored by the Multicultural Center for Academic Excellence. During my undergraduate studies, the author has worked extensively with Dr. LaDora Thompson. This paper stresses that the author has volunteered in Vietnam over the summer. He worked in the internal medicine department at the pharmacy clinic where my relatives work. His duties included helping patients walk after a surgery and assisting them to the bathroom. He has worked at the Snyder Drug Emporium. He was able to assist my aunts while they counseled their patients about the side effects of the drugs. His direct contact with patients, pharmacists, doctors and nurses enabled me to gain valuable experience. The influences of the author's childhood, academic background, volunteer and research experience have combined to instill in him a passion for my decision to become a doctor of pharmacy. He feels that his background has made me mentally and emotionally prepared to commit to the pharmacy profession. If he is admitted to your school it will be another step in carrying out the author's dream.

Regional airline management Term Paper Example | Topics and Well Written Essays - 1750 words

Regional airline management - Term Paper Example The company chosen for the present study is Great Lakes Airlines which is a US based regional airline company headquartered in the USA. The company began its operations in the year 1977 with flights in Iowa. The company since then has expanded with a present fleet size of 38 aircrafts and covering about 64 destinations across the US.   The company went public on April 1994 and its stocks are presently listed and actively traded on the bourses of the NASDAQ stock exchange (Great Lakes Airlines, n.d.). The company mainly uses the Beechcfart 1900D aircraft that has a capacity of 19 seats. The airline mainly operates in the regional markets of the US (Great Lakes Airlines-a, n.d.). The company focuses on service quality and punctuality to gain strategic competitive advantage in the market. The coming sections would analyse the competitive and growth strategies of the airline towards generating a favourable position in the highly competitive business segment. The cost for available seat mile (CASM) value that shows the net of the operational expenses upon the total seat based miles flown by the airlines. The value of the CASM for Great Lakes Airlines in 2011 is pegged at 32.7 cents that represents a 4.5 percent increase from its corresponding figures last year (Great Lakes Airlines-b, 2011, p.15). A higher value of CASM implies that a firm would be easily able to reach the breakeven point (Kundu, 2010, p.105). In this regard the increase in value over the last year represents a scenario.... The company began its operations in the year 1977 with flights in Iowa. The company since then has expanded with a present fleet size of 38 aircrafts and covering about 64 destinations across the US. The company went public on April 1994 and its stocks are presently listed and actively traded on the bourses of the NASDAQ stock exchange (Great Lakes Airlines, n.d.). The company mainly uses the Beechcfart 1900D aircraft that has a capacity of 19 seats. The airline mainly operates in the regional markets of the US (Great Lakes Airlines-a, n.d.). The company focuses on service quality and punctuality to gain strategic competitive advantage in the market. The coming sections would analyse the competitive and growth strategies of the airline towards generating a favourable position in the highly competitive business segment. Competitiveness Cost Structure Cost for Available Seat Mile The competitive factors for an airline can be analysed from some of the key operational and financial figur es. The cost for available seat mile (CASM) value that shows the net of the operational expenses upon the total seat based miles flown by the airlines. The value of the CASM for Great Lakes Airlines in 2011 is pegged at 32.7 cents that represents a 4.5 percent increase from its corresponding figures last year (Great Lakes Airlines-b, 2011, p.15). A higher value of CASM implies that a firm would be easily able to reach the breakeven point (Kundu, 2010, p.105). In this regard the increase in value over the last year represents a scenario in which the company has fared poorly in the present year that is indicated by the higher figure of CASM. Revenue per Available Seat Mile Another significant factor includes the Revenue per Available Seat

HCM621-0804A-01 Ethics, Policy, and Law in Health Care Management - Essay - 2

HCM621-0804A-01 Ethics, Policy, and Law in Health Care Management - Phase 1 Discussion Board 2 - Essay Example JCAHO is an independent, nonprofit organization and they carry out quality assessments at 5,000 US hospitals and 6,000 US health care facilities every three years. (AmericanHospital.com, 2008) It would be in the invested owner’s best interest to attain accreditation regardless because any reimbursement from government entities such as Medicare or Medicaid will still require regulation of care. It also gives a certain feeling of trust to know that the hospital has passed stringent rules on healthcare. The for-profit corporation is liable for any fiscal or legal issues, and not an individual. As a for-profit organization, the hospitals best interests are usually managed by board of directors and act in the interest of shareholders (if stocks are issued) or the invested owners. A big advantage of for-profit health care is their ability to respond to the demands of patients and employers. â€Å"†¦a large, nonprofit, staff-model health plan grew rapidly in southern California in the late 1960s and early 1970s as a result of affordable prices, its leaders froze enrollment for several years because of limited capacity. A competitively driven, for-profit, publicly traded organization would have found new capital and expanded its capacity to meet the needs of consumers.† (Hasan, 1996). Taking care of patients in private practice without the risk of influence from a government entity allows doctors and hospital partners design and manage the best quality delivery system they can assemble. Interestingly enough a for-profit hospital can receive Medicare subsidies (with proper accreditation), increasing their ability to profit. But the disadvantage to the for-profit is deeper scrutiny from the public and media for corporate financial scandals. Another disadvantage is that to retain quality medical care (i.e. trained doctors) the total costs are higher. (Woolhandler,

Interview with Director of an Early Education Assignment

Interview with Director of an Early Education - Assignment Example The Director has a very hectic and demanding schedule which can only be addressed by proper time management and setting of priorities. She is in charge of the whole operations except accreditation and fundraising concerns. Although the demands of the job are challenging, the Director feels that her work is meaningful since the program enables families to pursue their needs. Her fulfillment comes from seeing children who are happily involved in the program. I was quite surprised to learn that the Director experiences challenge not from procedures but from the staff itself. It takes a great deal of motivation to make the staff meet deadlines and see things in a positive way. Her policy is not to intervene in conflicts as much as she can so the staff can harmoniously resolve conflicts amongst them. The rules and policies allow her to guide her staff. I admire her leadership skills especially her belief that a good leader cannot please everybody. The Director is also a very optimistic person since she believes that everything is a work in progress. Indeed, it takes a strong but compassionate leader to handle a position such as hers.

Change and power Essay Example | Topics and Well Written Essays - 500 words

Change and power - Essay Example Stress and mood swings are greatly reduced. They are also able to concentrate better. Yoga is also viewed as a good exercise for those with heart problems, high cholesterol and high blood pressure. Chronic medical conditions such as asthma, back pain, insomnia and arthritis have been said to improve with the practice of yoga. In short, yoga benefits both physical and psychological health (Hoffman, 2008). Having known all these wonderful benefits of yoga, I was encouraged to make a yoga club with my friends in the last summer. Since most of my friends go to the gym after work or school, it was difficult at first to convince them to try yoga. Most of them are enrolled at aerobic classes or weight loss programs conducted in the gym. I had to devise a plan to at least sit down with them and discuss the benefits of yoga. I believe that only when they hear of the benefits will they consider taking up yoga classes. So I invited my friends, around 5 of them, at my house one Friday night and told them I will treat them to Korean food. I told them I have a friend who will make a presentation on one of the â€Å"hottest† topic nowadays. Curiosity got them and they all agreed to come.

Work Life Balance Essay Example | Topics and Well Written Essays - 2750 words

Work Life Balance - Essay Example From the research a work-life balance is a metaphor through which work is understood in terms of life. However, what constitutes a balance between work and rest of life to one individual may not be the same for another. As employers and policy makers are pressured to respond to the work-life challenges that today’s workforce is facing, it will become more and more important to understand what these individuals are looking for in terms of work-life balance. A major driver that has led to the increased interest in work-life balance is the changing face of the Workforce. There are a number of significant demographics changes taking place in the workforce today, changes that will also continue well into the future. Those organisations that understand how today’s workforce is changing will be better able to adapt. Furthermore, those organisations will become the leaders in attracting, hiring, and maintaining good employees. Although this is a relatively overlooked phenomenon in business arena, evidence will come from current research and case study example that demonstrate new ideas in practice and show the benefits of what is already being achieved. This ethnographic study will give a voice to employees who are struggling to balance their work and personal lives, but it is only a beginning. The meaning of work-life balance is elusive. In one sense, it describes â€Å"the relationship between the institutional and cultural times and spaces of work and non-workâ€Å". In another sense, it describes a state of equilibrium, in which the demands of both a person's job and personal life are equal. Although the focus is different, what these descriptions have in common is that they highlight the importance of the relationship between work and life. In particular, the first description focuses primarily on the relationship between work and non-work time and space, whereas the second focuses on the relationship between the demands associated with work and li fe. Of course, if we consider examples of such demands, we may also find ourselves back to the notion of time and space. What this raises is the importance of understanding how people describe the relationship they are seeking between work and life. In order for employers and policy makers to put strategies in place to promote a healthy work-life relationship there needs to be an understanding of what that means to employees. It may be that a continuum of work-life relationships exists throughout various stages of an individual's life and/or career. Furthermore, it might not matter what people call it, but rather how well they are able to articulate the relationship between work and life that works for them, and whether or not they are capable of managing that relationship. The type of balance sought by many individuals may not imply equal emphasis in both areas. Furthermore, it is important to recognise that individuals may

A situation where your INTERVIEW and ASSESMENT skills, or those of a Essay

A situation where your INTERVIEW and ASSESMENT skills, or those of a nursing colleague, were integral in identifying a patient problem - Essay Example This was a clear indication that the patient had side effects from the vaccine. This got me ruling out Schizophrenia disease. A child that has immunization and had fever among other symptoms showed that the vaccine had set off damage to pre-disposed mitochondrial disorder (Fredericks, 2008).This was an autistic-like feature. I had to diagnose the patient again to look deeper into the potential disease. Obsessive Compulsive Disorder (OCD) symptoms mimicked autism but patient suffering from OCD developed communication skills. Autism is common disease that occurs to children that affects the neurological system of the body (Fredericks, 2008). It could be stereotyped by difficulties in expressing oneself verbally and non-verbally, lack of motivation, lack of enjoyment, repetitive behavior such as rolling of the head, lack of empathy, self-injury like self-pinching and unusual social development are among the common symptoms of Autism. Autism patient have some remarkably, complex, strong unusual abilities whereby an individual has strong memorizing skills and other rare extraordinary

Is Time Real Essay Example for Free

Is Time Real Essay Is Time Real The aspects of time that we can understand are only based on what we can perceive, observe, and calculate. Every day we look at our watches or clocks. We plan our day around different times of the day. Time tells us when to eat, when to sleep, and how long to do things for. Is time real? To answer this question, let me explain what time is first. Time is defined as a measured or measurable period, a continuum that lacks spatial dimensions. This broad definition lacks the simple explanation that humans are searching for. There are many scientists, philosophers, and thinkers who have tried to put time into understanding terms. In the following paragraph, I will discuss the meaning of time perceived and theorized by two of the greatest minds of human kind ? Einstein and Kant. Albert Einsteins theory of relativity (study guide, 53) came up with the idea that both space and time were relative to the observer, or the state of motion of the observer (Broadcast). If there are two chairs, and you see someone sitting in one, when you turn away, you can not be sure that he or she is still there. You also can not be sure that they are not in two chairs at the same time, or what point in time they are in them. This all leads up to Einsteins theory that time is relative. What Einsteins theory seemed to tell us was that time is not absolute and universal. It can be changed by motion. Each observer carries around his own personal scale of time and it does not absolutely agree with anybody elses. However, some philosophers have argued that all time is unreal. Kant, for example, claimed that time both the subjective time we experience as flowing, and objective time as the fixed series of all events ? is a construct of the human mind (Manuel Velasquez, 244). For Kant space and time are not real things, but are modes of experience. Kants solution was to say that there is something in our mind, that makes everything that we experience to our sense be located in time so that the physical world is simply bound to be temporal because of the way our minds works (Broadcast). From my point of view, time is definitely real, only our experience of time is subjective. For example, we see a train with blue color followed by yellow color followed by blue and so on. We will at first be able to distinguish the blue from the yellow as the train starts moving. After a while, the train moves very fast that the sequence appears to be simultaneous to our eyes and mind and we see green. We can see time is real because blue follows yellow, but our perception of time is subjective because we dont see a sequence of blue following yellow, but something else entirely. In conclusion, time is not easily explained or understood by anyone. Einstein and Kant have expanded their minds by coming up with possible theories for the unknown. We can theorize, and calculate our own, but I think it will always be an unknown. The mysteries of the universe will in my opinion be just that, a mystery. Resources: Manuel Velasquez. Introduction: What is philosophy Philosophy: A text with Readings. New York: Wadsworth, 2005. 244.

Faith Is Being Sure Of What We Hope

Faith Is Being Sure Of What We Hope Faith is being sure of what we hope for and certain of what we do not see. This is a big part of believing in God and even life itself. We have faith in everything from a car not stopping in the middle of the interstate, to the roof on are house not toppling down on us as were sitting on our couch. We dont personally go and check every bolt and screw on an airplane before we let a stranger fly us through the air. This is because we have great faith in the airplane and the pilot. To have faith in God isnt a reward we are given by how much time we read the Bible or by how much we go to church. Faith is a gift from God. We are given faith by believing that Jesus is the Christ, the son of God. Without faith it is impossible to please God, because anyone who comes to him must believe that he exists and that he rewards those who earnestly seek him.(Hebrew 11:6) To have faith we also have to obey God. Our inner attitude does not define faith alone. (James 2:17) In the same way, faith by itself, if it is not accompanied by action, is dead. (James 2:19-24) You believe that there is one God. Good! Even the demons believe that- and shudder. You foolish man, do you want evidence that faith without deeds is useless? Was not our ancestor Abraham considered righteous for what he did when he offered his son Isaac on the alter? And the scripture was fulfilled that says, Abraham believed God, and it was credited to him as righteousness, and he was called Gods friend. You see that a person is justified by what he does and not by faith alone. A person is justified by deeds only by man; because man cannot see our faith. Our faith is justified by God. Our deeds do not save us, but they are the evidence to our saving faith. If we could save ourselves by deeds, Jesus has not done any help for us. Faith saves us and faith alone. (Ephesians 2:1-2) For it is by grace you have been saved, through faith-and this not from yourselves, it is the gift of God-not by works, so that no one can boast. For we are Gods workmanship, created in Christ Jesus to do good works, which God prepared in advance for us to do. The disciples had great faith and sometimes we desire to have faith like them. Since we have not seen Jesus and still believe we have greater faith. Because you have seen me you have believed, blessed are those who have not yet seen but still believe. (John 20: 29) People that have seen Jesus and believe will not be punished, but that the people that have not seen Jesus and still believe are blessed. By having faith and believing in God we will have everlasting life. But these are written that you may believe that Jesus is the Christ, the son of God, and that by believing you may have life in his name.(John 20:31) HOW TO GET FAITH? To get faith we have to believe that Jesus is the Christ, the Son of God and we will get the gift of faith and have life in his name. Faith can also come through the message through the word of Christ. (Romans 10:17) Consequently, faith comes from hearing the message, and the message is heard through the word of Christ. Sometimes we will have a problem believing that Jesus is the Christ, the son of God and that he died on the cross for our sins. We should then, fill are selves with Gods word and meditate it with our heart. To do this we should read the Bible. We will soon realize that Jesus is the way the truth and the life.(John 14:6) Once we become a Christian and have great faith, we can compare our life to what it used to be without God and we can see that the struggles were harder when we did not have God leading us through them. We know that our faith will not always stay at the same level. (2 Thessalonians 1:3) à ¢Ã¢â€š ¬Ã‚ ¦.because your faith is growing more and moreà ¢Ã¢â€š ¬Ã‚ ¦. We can pray, study the Bible, go to church, and serve God. These things will not give us faith, but they can help us grow in our faith. We should always continue to praise the lord as a sacrifice! (Hebrews 13:15) We should continually offer to God a sacrifice of praise. This will also help us grow in Faith. Sometimes we get caught spending all of our time shopping, cooking, and even work. This will consume all of our thoughts and God will be slowly pushed out of our lives, then when we have a problem we will go to God and use him to help us with our problems but we will never think to give thanks to him. You should spend most of your time reading the bible, praying to God, and thanking him for everything he has given us. Jesus died on the cross for us and has given us some very great things; the least we could do is thank him for the stuff he has given us and praise him with all we have. If we have done some really bad things in our life and dont think that God would ever forgive us or even love us anymore, think again! God will always love us and forgive us, no matter what we have done. We could be the ones not honoring our mother and father or have even murdered someone, but they are both sins, both having consequences. Everybody sins and if we just ask for forgiveness and believe, we will have everlasting life and your journey with the Lord will continue in the right direction. When we accept God into your heart, our life will not be perfect. It does have great things that come with it though! If we have struggles in our life that you think will never go away, we can pray to God and he will help us through it. When a problem comes up and we have nothing left, we can always count on God to be there for us! God is the one that we will always need and the one that will always love us! To know God will always forgive and love us, should give us the courage to love and forgive our enemies. If we are striving to go in the right direction and want to live our life praising, and serving God, the door will always be open. To ask Jesus Christ to be in our life is easy but it will be the biggest decision we will make in our whole entire life. God has led me to do many things that will help his kingdom grow and they were things I never thought of doing, but through faith I did it and I was rewarded. Faith is a big thing in everyones life, I encourage everyone to go out and do the thing that God is calling you to do. This thing might be very hard to understand or you might not trust that he will get you through it but God has a plan for us and he will guide us through it and reward us for what we have done. We need to use faith and trust in God as we take these steps into the right journey. DOUBTS Doubts are when we are skeptical about something or have undecided feelings. Doubts can come running in our life at a bolting speed, and will compete with everything for are attention. Sometimes we can be drowning in doubt until something reassures us of our faith. (Proverbs 3:5) Trust in the lord with all your heart and lean not on your own understanding; in all your ways acknowledge him, and he will make your paths straight. If we are a true Christians and human beings, we will experience doubts. We have not seen Jesus therefore we will have doubt. There will be a point when we hit something that will make us decide between faith and doubt. This will help us grow in Faith. In the Bible there were people that had not believed in Jesus until they had seen him. Thomas did not believe the other eleven disciples when they had said (John 20:25, 27) we have seen the Lord. Thomas said Unless I see the nail marks in his hands and put my finger where the nails were, and put my hand into his side, I will not believe it. Jesus then came in through the locked doors and said Peace be with you! Put your finger here; see my hands. Reach out your hand and put it into my side. Stop doubting and believe. Doubts arent always a bad thing though. Doubts can help guide us through our journey with God. When we have doubts we might not think that we will still have everlasting life in Heaven, but doubts can help us have greater faith in the long run. When we doubt we will ask more questions to find out everything we want to know. We will learn why God is the answer and why the other theories have no way of being possible. We will also start reading the Bible more and going to church more so we reassure are faith. Doubts dont mean youre not a Christian or that you dont have faith, it just means that you doubt because we believe in God and he is unseen! Doubts are normal in life. Its hard to build so much faith up of something that we have not seen and not knowing if its going to be true until we see it, but we need to believe and trust in the lord. Have you ever got caught thinking Maybe God isnt real. Or maybe Is it to good to be true? or How could God have done this? But the truth it is a great thing that God made this Universe. If we think about it God Is REAL because who could have made this Earth? Who could have made us? It had to be someone so great just like God. Sometimes we even doubt because we have prayed and what we prayed did not go are way or we got hurt by a loved one dying. God disciplines us because he treats us as sons- everyone has had discipline. God disciplines us for our good, it is painful at the time but later you have a harvest of righteousness and peace for us if we are trained by it. (Hebrews 12:7-13) Endure hardship as discipline; God is treating you as sons. For what son is not disciplined by his father? If you are not disciplined (and everyone undergoes discipline), then you are illegitimate children and not true sons. Moreover, we have all had human fathers who disciplined us and we respected them for it. How much more should we submit to the Father of our spirits and live! Our fathers disciplined us for a little while as they thought best; but God disciplines us for our good, that we may share in his holiness no discipline seems pleasant at the time, but painful. Later on, however, it produces a harvest of righteousne ss and peace for those who have been trained by it. Therefore, strengthen your feeble arms and weak knees. Make level paths for your feet so that the lame may not be disabled. Sometimes we will pray to God, testing him so that we can believe. We will tell him God if you let me get a job promotion or get on the high school basketball team the next day then I will believe. When that doesnt happen it does not mean God is not real or doesnt answer prayers, it just means that we want the job promotion or the high school basketball team more than we would love to believe in God. God is not a person that will hand us things when we so desire, but does answer our prayers. (Jeremiah 33:3) Call to me and I will answer you and tell you great and unsearchable things you do not know.He also promises to answer are prayers. (Isaiah 65:24) Before they call I will answer; while they are still speaking I will hear. Once we see beyond the image of God giving us what we wish for, his word promises we have confidence that we will receive anything we ask for. (1 John 3:21-22) Dear friends, if our hearts do not condemn us, we have confidence before God and receive from him anyth ing we ask, because we obey his commands and do what pleases him. God is not a force that is just someplace. God is everywhere and he is a God that is personal with us and he is the spirit. He cares for us and he knows us all and even the number of hairs on our heads. (Luke 12:7) Indeed, the very hairs of your head are all numbered. It is easier to realize that God is real when you know that he is not a fairytale or a force; he is the spirit. THE END Life is an experience of living. We have two lives. One is where we are born from a human being on Earth and the other is when we die we will be born again and we will be sent to Heaven to be with God. Here on Earth we have troubles mentally, physically, spiritually, and many other ways, but in Heaven it is perfect. (Revelation 4:1-3) Heaven is where God lives. It is where God is on his throne and is the full and complete expression of Gods kingship. Heaven has no pain, sorrow, deaths, crying, or sadness. In the Bible there is not a lot of information on Heaven is going to look or be, we just know that it will be a perfect place! We can only imagine what Heaven will be like, but God has way better plans then we could ever come up with, or even imagine. If we saw a mansion we would deliberate that the houses in Heaven will be three times as big, but that is not what they will be like because it would not be superior enough. Heaven is a reward for those who overcome everything in the life we are living. (Revelation 3:21) Heaven offers rewards for those who overcome in this life. To get to Heaven we dont just live life, we have to believe in God as were living! (John 3:16) For God so loved the world that he gave his one and only son, that whoever believes in him shall not perish but have everlasting life. One of the many immense things about Heaven is there is never a time when God runs out of rooms. (John 14:2) In my Fathers house are many rooms; if it were not so, I would have told you. God does not send only the best people, that have greater faith, or the ones that have done better things, he will send everyone to Heaven that believes in him.

Milk Adulteration and Its Toxicological Effects

Milk Adulteration and Its Toxicological Effects Introduction Despite the governing the control of quality and sale of milk existing for decades, adulteration of milk could not be checked. With the increase demand of milk, the adulteration of this commodity is on increasing day by day. The problem of adulteration is more during summer and rainy seasons, when milk production in comparatively much less than the winter season. Adulteration of a food article may be defined as making the article impure by the addition of some of the legally prohibited substances into a more valuable product or the subtraction into a more valuable component a product to devalue the latter or the combination of both, with a view to increase the bulk or quality and to increase unlawful, excessive profit through sale of such a food. Ever since the system of organized milk collection was introduced in this country, the quality of milk received by our dairy industry has not been improved. The adulteration is carried out through a number of fraudulent practices, which not only lower down the nutritional value but makes it unfit for human consumption with toxic effects. The adulterated milk also leads to the production of standard dairy products resulting in economic losses. The practice of adulteration has become extensive due to existing conditions of production and handling of milk. Various no. of tests determine the nature and extent of adulteration of milk and even adulterants. The purchasing power of many consumers in our country is very low. Consequently such consumers often go for the lower price of milk, even knowing about the poorer quality of the same. Such attitude of the consumers makes adulteration of milk possible to a greater extent. [1] Types of adulteration The commonly used adulterants are Addition of water. Addition of separated milk. Addition of thickening agents when milk id watered it becomes deficient in density and also viscosity which may be restored by addition of substances like gelatin, cane sugar, starch, glucose. Partial skimming. Addition of coloring matter to restore color lost by skimming or diluting or to make naturally poor looking to appear rich. Unusual adulterants-of late, due to more wide spread use of fertilizers by farmers in India, who are also the primary milk producers, a few new types of adulterants like urea, ammonium sulphate etc. have come up. [2] MILK ITS COMPOSITION Milk is an emulsion or colloid of butterfat globules with in a water based fluid that contains dissolved carbohydrates and protein aggregates with minerals. Milk is the secretion, practically free from colostrum, obtained by the milking of healthy udder.it represents one of the sources of essential amino acids for human nutrition. These nutritional attributes of milk have long made it a mainstay particularly in the diet of growing children. There are estimated to be the 8 to 10 thousand milk products made of milk available in world thus making it exceptionally versatile raw product. Milk is composed of water, fat, protein, lactose, and minerals. The concentration of these products varies between cows and breeds. Total milk solid refers specifically to fat, protein, lactose and minerals. This is to be differentiated from SNF (solid not fat), a frequently used term which describes the total solid contents minus fat. The nutritional as well as economic value depends upon its solid contents. The higher the solid content the greater the milk product yields. Cheese yield are directly relayed to milk casein content. Milk contains dozens of other types of proteins beside the caseins including enzymes. These other proteins are more water-soluble than the caseins and do not form larger structures. Because the proteins remain suspended in the whey left behind when the caseins coagulate into curds, they are collectively known as whey proteins. Calcium, phosphate, magnesium, sodium, potassium, citrate, and chlorine are all included as minerals and they typically occur at concentration of 5–40 mm. [3] Composition off milk Water 84-90% Fat 2-6% Protein 3-4% Lactose 4-5% Ash .1% NEED FOR PROCESSING OF MILK A multitude of events takes place in the process of delivering milk from the farm to the dinner table and all are designed to provide the consumer with wholesome, nutritious and safe products. The production of quality milk and milk products are begins in the farms and continuous through further handling, processing and distribution. Milk processing has two primary objectives: Destruction of human pathogens through pasteurization. Keeping the quality and shelf life of the products without significant loss of flavor, appearance, physical and nutritive properties. Milk processing and plant procedure seeks to: Prevent further bacterial contamination of raw material. Reduce bacterial numbers in milk. Protect the finished products from recontamination through careful handling, proper packing and storage. Pasteurization is the means whereby raw milk is rendered safe for human consumption. It is the process of heating milk to a sufficient temperature for a sufficient length of time to make it free from pathogens, and spoilage bacteria. [4] TOXICOLOGICAL EFFECTS OF ADULTERANTS FORMALIN Formalin is added in milk to preserve it for longer period. Formalin is very toxic. Many cases of biological mutation and reproduction complication have been noted. On toxicity it causes tumors formalin causes CNS disorders and also irritates nose, throat and lungs. When taken in high dose it cause cancer and may lead to coma. UREA Urea is generally added in the preparation of synthetic milk to raise the SNF value. Potential symptoms are burning sensation in throat and chest; cough, dyspnea, exercise-induced asthma (one case); redness, in eyes and skin, headache; nausea, vomiting, lung damage-fibrosis, inflammation (HE11). Affected organs are respiratory system, skin, eyes, it has also used medically as an abortifacient and a skin moisturizer. AMMONIUM SULPHATE The presence of ammonium sulphate increases the lactometer reading. The product has low toxicity. However, the following points should be noted. On skin contact prolonged contact may cause some irritation. On eye contact it may cause irritation. On ingestion small quantities are unlikely to cause toxic effect and large quantities give rise to gastro-intestinal disorders. On inhalation high dust concentration of air-borne material may cause irritation of the nose and upper respiratory tract with symptoms such as sore throat and coughing. Inhalation of some decomposition gases may cause irritation and corrosive effects on the respiratory system. Some lungs effect may be delayed. HYDROGEN PEROXIDE Milk is treated with different concentrations of hydrogen peroxide (0.01, 0.02, 0.03, 0.04, 0.05 and 0.06 % of H2O2), along with control sample (untreated sample), for the purpose to activate Lacto peroxidase system, which destroy the bacterial population by its antibacterial effect. Lacto peroxidase (LP) system is naturally present in raw milk that prevents the bacterial multiplication due to its bacteriostatic effect. By activating the LP-system, shelf life of milk can be increased for 8 to 12 hours. Lacto peroxidase (LP) system consists of three components; LP, thiocyanate and hydrogen peroxide. And it is active only when all of three components are present. Lacto peroxidase catalyzes the oxidation of thiocyanate by hydrogen peroxides and generates an intermediate product with antibacterial properties. These products have a broad range of antimicrobial effects against bacteria, fungi and viruses. Objectives Raw milk preservation by use of H2O2 is done for many important purposes like; To enhance the shelf life of milk for consumption without microbial contamination. To minimize the processing cost by heating the milk. Side Effects of Hydrogen Peroxide Eye exposure to dilute hydrogen peroxide may cause extreme irritation and pain, but is unlikely to cause permanent damage. Enemas of dilute hydrogen peroxide have been reported to cause serious gastrointestinal side effects. Skin contact with concentrated hydrogen peroxide can cause severe burns and even gangrene. An overuse of H2O2 can cause damage to DNA cells, and prevent them from replicating, hence leading to premature aging. The use of hydrogen peroxide can cause your skin to dry out or rather drains away the moisture content in skin, which is required to keep your skin looking young and supple. Vitiligo is a disease that is marked by the loss of skin pigment, which affects a lot of people. Studies show that it is due to the high levels of hydrogen peroxide in the blood and epidermis. It can cause irritation in gums and teeth, since H2O2 is a highly reactive compound. Hydrogen peroxide being highly reactive can easily pass through your tooths enamel and react with the dentin and pulp part of your tooth. Throat soreness is another common side effect of hydrogen peroxide. [5] SUGAR The common sugar present in milk is lactose. The fat content of the milk is more compared to the protein content. Table sugar like sucrose is added to the milk to increase the carbohydrate content of the milk and thus the density of milk will be increased. So the milk can now be adulterated with water and it will not be detected during the lactometer test. Ketose sugar will react with the resorcinol to give a red colored precipitate, indicating the presence of Table sugar in milk. SIDE EFFECTS OF SUGAR Sugar can suppress your immune system. Sugar eaten during pregnancy and lactation can influence muscle force production in offspring, which can affect an individual’s ability to exercise. Sugar can elevate glucose and insulin responses and return them to fasting levels slower in oral contraceptive users. Sugar can increase reactive oxygen species (ROS), which can damage cells and tissues. Sugar can cause hyperactivity, anxiety, inability to concentrate and crankiness in children. Sugar can produce a significant rise in triglycerides. Sugar causes a decline in tissue elasticity and function – the more sugar you eat, the more elasticity and function you lose. Sugar reduces high-density lipoproteins (HDL). Sugar can lead to ovarian cancer. Sugar can increase fasting levels of glucose. Sugar causes copper deficiency. Sugar can make tendons more brittle. Sugar can increase the levels of glucose in the blood much higher than complex carbohydrates in a glucose tolerance test can. Sugar can cause two blood proteins – albumin and lipoproteins – to function less effectively, which may reduce the body’s ability to handle fat and cholesterol. Sugar can contribute to Alzheimer’s disease. Sugar can cause platelet adhesiveness, which causes blood clots. Sugar can cause hormonal imbalance – some hormones become underactive and others become overactive. Sugar can cause free radicals and oxidative stress. Sugar increases the concentration of bile acids in stool and bacterial enzymes in the colon, which can modify bile to produce cancer-causing compounds and colon cancer. Sugar combines with and destroys phosphatase, a digestive enzyme, which makes digestion more difficult and can aggravate premenstrual syndrome (PMS).[6] Salt Addition of salt in milk is mainly restored with the aim of increasing the corrected lactometer reading. All four cationic electrolytes (sodium, potassium, magnesium, and calcium) are available in unrefined salt, as are other vital minerals needed for optimal bodily function. Too much or too little salt in the diet can lead to muscle cramps, dizziness, or even an electrolyte disturbance, which can cause neurological problems. Excess salt consumption has been linked to: Exercise – induced asthma. Heartburn. Osteoporosis. Gastric cancer is associated with high level of sodium. Hypertension. Left ventricular hypertrophy (cardiac enlargement). Duodenal ulcer. [7] Vegetable Fat Milk fat is the natural source of variable variety of fatty acids diversified in nature. It is separated to make the cream and sold at high prices. People separate the cream from the milk and add vegetable fat into the milk and then sell it after homogenization. Vegetable fat is unsaturated and it gets oxidized and becomes rancid when exposed to air so become hepato-toxic and may cause liver cirrhosis. Small milk globules become rancid when oil and vegetable fat is being added and interesting thing is that color and consistency of the milk remains normal. [8] Starch Milk contains relatively large amount of fat. Addition of carbohydrate to milk increases its solid content. There by reducing the amount of fat present in the milk. Starch is one such component that is added to adulterate milk. The test to detect starch in milk uses iodine solution, addition of which turns the milk solution to blue black color due to the formation of starch Iodo complex, in the presence of starch. Potential symptoms are irritation of eyes, skin, mucous, membranes, rhinorrhea, cough, chest pain, dermatitis. Soap Soap is added to milk to increase the foaming of milk and thus to have thick milk. Addition of such chemicals will cause health problem especially related to stomach and kidneys. Soap can be detected by adding phenolphthalein indicator to the adulterated milk. A pink color will be observed if soap is present as the alkali will be neutralized by the acidity of the milk when phenolphthalein indicator is added. [9] Neutralizers The new Neutralizers Test manufactured by Astori Tecnica allows the immediate colorimetric determination of the presence of added neutralizers (such as NaOH, KOH, carbonates, bicarbonates, ammonia, various alkalis, etc.) in milk or cream. These prohibited substances may be added to fresh or badly preserved milk with the tricky purpose to correct its pH and acidity values to optimal ones, and so pretend the milk is freshly milked or perfectly preserved. [10] REFERENCES Research Can Lead To Longer Shelf Life For Dairy Products (http: //www.sciencedaily.com/releases /2002/12/021223084204.htm).Sciencedaily.com. 2002-12-23. Retrieved 2010-08-28. Detect Adulteration in Milk: Empowering Consumers to Test Themselves (http://cgsiindia.org/2013/05/detectadulteration-in-milk-empoweringconsumers-to-test-themselves/). Henriksen J, (2009) â€Å"Milk for Health and Wealth. (ftp: //ftp. fao. org/doc rep/fao/011/i 0521e/i 0521e00.pdf) FA O Di versification Booklet Series 6, Rome. Schultz, Madeline (April 2012) fluid milk profile (http: //www. agmrc.org/commodities products/lives tock/dairy/fluid-milk-profile/). Iowa State University. T. Matsuoka (2004). Detection of adulterants in milk using near infrared spectroscopy. J. Food Sci. Tech. 41(3): 313-316. Borin, A., M. F. Ferrao, C. Mello, D. A. Maretto and R. J. Poppi (2006). Least-squares support vector machines and near infrared spectroscopy for quantification of common adulterants in powdered milk. Analytica Chimica Acta. 579:25-32. Tipu, M. S., I. Altaf, M. Ashfaq, S. Siddique (2007). Monitoring of chemical adulterants and hygienic status of market milk. Handbook published by Quality Control Laboratory, Lahore, Pakistan. pp.: 7. Jha, S. N. And T. Matsuoka (2004). Detection of adulterants in milk using near infrared spectroscopy. J. Food Sci. Tech. 41(3): 313-316. Sengar, M. S. (2007). Milk adulteration on rise in Agra. Friday, November, 07, India. Accessed from www.google.com. Anonymous, (2012). Introduction to dairy science and technology: milk history, consumption, production, and composition. International Dairy Federation, Bulletin 423/2007. Accessed from: http://www.foodsci. cuoguelph. ca/dairyedu/intro.html.

Norwegian Security Policy After The Cold War :: essays research papers

Norwegian Security Policy after the Cold War Despite widespread diplomatic discussion, and sentiment that the UN Security Council must be expanded in order to maintain its long-term legitimacy, no generally acceptable formula for expansion has emerged. Concerns for obtaining or retaining voting power, and for preserving a body structured so as to be able to take prompt and effective decisions, have prevented agreement. This article reviews various criteria for evaluating restructuring proposals, and suggests a formula that, while not fundamentally affecting the distribution of power on the Council, might satisfy many states' minimal requirements for an acceptable package of changes. The end of the Cold War between East and West has strengthened Norwegian security, which makes Norway no different from most other European countries. There are now more dimensions to security policy than there were when the overriding aim was deterrence by means of one's own and allied military forces. Cold War perceptions of military threat no longer exist. In Norway's particular case, however, it is possible to talk about a remaining strategic threat, when referring to Russian deployments in the far north. Such a threat is only a potential one and is not imminent today. Yet it has to be acknowledged that wars between nations and ethnic groups have hardly been abolished. As a result, it has become more difficult to identify the risk of armed aggression directed against Norway The risk would seem to reside in the escalation of a whole series of completely different political developments. For example, these eventualities could take the form of the emergence of a nationalistic dictatorship, or the development of ungovernable political chaos in formerly communist countries. Because of the existence of some very large arsenals and supplies of military equipment, it is important to judge the political aims of potential opponents. These can change over time, not least if they represent irrational and aggressive attitudes. The nuclear weapons of the great powers do not seem to have any deterrent effect on "violent ethnic cleansing", and the emergence of armed conflicts in different areas can be difficult to predict. But a country's security can also be subject to something that has become more topical after the Cold War: low level threats. These are related to some very different types of irregular national border transgressions, for example international crime and various forms of pollution. The Cold War's dominating concept, security by means of deterrence, is complemented by the concept of collective security. This harmonises well with the traditional Norwegian approach to security policy of combining deterrence with reassurance. The potential enemy is also a partner. A small country has no

Severe Burns: Neutrophil and Complement Levels Essay -- Medicine

Mortality rate in burn patients continues at a steady 5-10%, 75% of those deaths are related to sepsis (2). In order to understand why, we must elucidate the nature of the innate immune system in these patients. The innate immune system is the first line defense versus pathogens from the outside world. Burn patients receive a double hit to their first line defenses due to the nature of thermal injury to tissue. The skin barrier is breached, the inflammation begins, and though the numbers of neutrophils increases substantially in response to the elevations in compliment activation at the tissue level (1), it seems that the behavior of these neutrophils is aberrant (2). Neutrophils in burn patients were found to be impaired in their ability to adhere, phagocytose, and kill off pathogens via the oxidative burst. Additionally, they were found to have decreased migration speed with abnormal directionality in response to chemoattractants (2). One study suggested that neutrophils in burn pa tients became desensitized to C5a. In the rich inflammatory cytokine milieu, which develops after a severe burn, complement levels increase dramatically, but neutrophils downregulate their C5a receptors and their migratory directional speed decreases (3). This is the perfect situation for the wandering pathogen to invade and sneak past the body’s defenses in the chaos of a massive breach in security. Three studies are presented here to describe the relationship between complement and neutrophils in the severely burned patient. Van de Goot et al. demonstrated that plasma complement levels initially decreased, then rose sharply and stayed elevated for months afterward. Complement levels correlated with the severity of the burn wound and subsequent sc... ...enter around how to control the inflammatory response to the thermal injury such that wound healing occurs more quickly with less scarring, while preserving the patients’ ability to fight infectious agents with normal neutrophil responses. Works Cited 1. Van de Goot et al. Acute Inflammation is Persistent Locally in Burn Wounds: A Pivotal Role for Complement and C-Reactive Protein. Journal of Burn Care and Research 2009; 30:274-280. 2. Butler KL, Ambravaneswaran V, Agrawal N, Bilodeau M, Toner M, et al. (2010) Burn Injury Reduces Neutrophil Directional Migration Speed in Microfluidic Devices. PLoS ONE 5(7): e11921. doi:10.1371/journal.pone.0011921 3. Solomkin JS, Nelson RD, Chenoweth DE, Solem LD, Simmons RL. Regulation of Neutrophil Migratory Function in Burn Injury by Complement Activation Products. Annals of Surgery 1984; Vol 200 No. 6: 742-746.

Monasticism And The Code Of Chivalry :: essays research papers

Monasticism and the Code of Chivalry In the Middle Ages, there were many factors contributing to the building of monasticism. One of the most important components of the fourth century came when the Christians believed that Jesus would return very soon. So they did not care what the world did to itself. Instead they waited for Jesus to fix things, but it did not happen. This caused the world to become a violent place to live. Christians were persecuted for their beliefs by the Roman Government. The Christians had enough and were ready to leave. Some Christians went to a place where they could have communion in peace without the fear of the Roman government, this place was Egypt. They were called hermit monks. But others, Christians, had their ideas of the way that a Christian life should be lived. They wanted to live in a community, so they could worship together as a group instead of being alone. Benedict of Nursia established a rule that was used by most of the monks as a way of life. In this there were three specific vows, they are used to make it easier for monks to be closer to God. They are poverty, chastity, and obedience. Poverty meant that the need for money and material possessions were not needed as a means of worship. The monasteries gave the monks the things that they needed, and this was only the bare essentials. The monasteries made their own money by owning land and selling surplus products. Thus, they became very wealthy. Chastity meant that the men and women would not have sex or get married. This was said to have saved the monks from the "devilish acts" that happen when sexual desires were exploited for selfish reasons. Obedience was essential, each monk had to be absolutely obedient to their abbot. The purpose of this obedience was to develop personal humility, and to become more holy by becoming humiliated or less proud of one's self. Only making them worship and become closer to God. The monasteries were a place to get away from evil and anything to deter them from God. The Code of Chivalry means, if you own a horse than you can have wealth or power in the Middle Ages. As there are more people with horses, the tension gets tighter and tempers are flared, this is how elite soldiers and knights are

HITECH visual and psychological method Essay

We may look at Ads as an informative tool with critical judgement. The ads give misleading impression on people basically through the words used or through the verbal message conveyed by an established public person addressing the audience to provoke the feelings for getting the result as claimed by the Ad quickly . Latter method is to (mis)use the stardom value of the person on the screen. For example Amitabh Bachchan speaking good of some cold drink. Its good that he stopped it subsequently may be because he understood responsibility of his stardom. Good of him. But this speaks of misleading effect an ad can create on the minds of people who are easily carried away by the appeal of their favorite star. It will be a good idea if some wise and responsibly feeling stars come forward for the cause of consumers! And also the consumers get educated against the HITECH visual and psychological methods used by the Ads. Misleading Advertisements There are many advertisements that always overstate the products’ effectiveness in our daily life. One of the most notable example is weight-reducing advertisement. In addition, the height-adding and health-improving advertisements are also good examples of misleading advertisements. People can see many different kinds of weight-reducing advertisements on cable television programs, and these advertisements are always broadcast all day. They will have many consumers tell audience their personal experiences, and their amazement at the strong effectiveness of this weight-reducing product. Furthermore, the average weight the consumers lose may be almost five to eight kilograms a month. These users will also tell audience that this weight-reducing product makes their face glowing with health because this product makes their chronic excrement smoothly and completely out of their bodies. However, the best way to reduce weight is to do more exercise and eat less food of high calorie, so I don’t think using weight-reducing products is a good way to lose weight, and these kinds of products may have side effects that will hurt people’s bodies. Height-adding advertisements are also a good example of misleading advertisements. These kinds of advertisements always have a doctor explain the principle of adding height; then, a short user will appear and asks that doctor to help him. After one week, that short user will show up, and he would become taller by about three centimeters, and the user will have more confidence in themselves than before. One month later, the user will become almost another person because his/her height will increase about ten centimeters. Also, the user would tell audience that his/her interpersonal relation becomes better than before, and makes more friends of the opposite sex. However, people’s height will not increase so dramatically, especially after the growth period, so height-adding product advertisements are really misleading. Health-improving advertisements are always broadcast on TV programs, and in this kind of advertisement there will be a linkman, an expert, and many users. The expert will do an experiment of healthy food, and tell the audience that this kind of healthy food is more effective than others. Then, a user will appear and tell the audience that he/she had cancer before, but since he/she used this product for one year, the cancer magically disappeared. Moreover, he/she will tell the audience that his/her weak body turns to be a strong one. However, if people want a healthy body, they have to keep their daily life regular and have a balanced diet. These three kinds of misleading advertisements are easily seen in our daily life, and most people will believe their effectiveness. This kind of concept is very dangerous because if the product has poisonous substance, it will hurt people’s body severely. Therefore, people should test these three kinds of products before using them. These products may have side effects or people will lose their health without getting the effectiveness that the advertisements state.

Comparison of Three European Sports Cars Essay

Background of the StudyWhen quite a little see these three luxury railroad cars, they today think wow luxurious. more a good deal than not, though, thats usu all in ally followed by, still would you aim it over any of the europeans and all over the world? In all honestly, id thought about it a few times, and still wasnt exchange on this car. however, experiencing this three luxury cars bath change ones mind, just like that. this spacious car has presence and possesses without exuding arrogance. whether its stand still or on the road, it commands attention without asking for it. People often swear that men experiencing midlife crisis buy luxury cars as contract to hold on the know vestiges of youth and virility slipping from their hands, i believe the luxury cars fills that need nicely , its powerful and fast plentiful to get the hearth racing, the electronic nannies be smart enough to protect close drives from the consequence of stupid driving.This study attempt to compargon the effectiveness of luxury cars to unremarkable bicycle cars. and the characteristics of the cars to lay aside our life. in fact, if this were a bout to turn heads. we might as hale as well pack up now and call it a day, because the willing rubber necking that the causes it a familiar health hazard. According to TopGear Magazine (2011), leash supercars,1687 horses, 63.5 million big ones-and all of that extravagance in one place at the same instant. And according to ( Topgear ), Mr, Dinzo Tabamo (Mercedes Motors) The Mercedess AMG piece makes some of the closely powerful cars in the world, but the sodium lauryl sulfate (engine) is something new-the first Mercedes truly mix it up with blue smear exotic machinery.According to (Topgear), Mr JV Colayco (Ferrari Motors Manager) The latest entry level Ferrari is also the most potent and well rounded car from Maranello ( Another type of Ferrari). It has achieved top honors in almost e very comp are or so the globe. According to (Topgear), Mr, Dairy Darilag (Lamboghini Motors) A oldtimer of many battles, the Gallardo gets an exciting refresh in the LP570-4 (Lamborghini Engine). The LP570-4 means something about the Lamborghini. And the Superleggera means superlight but powerful. The Supperleggera is track oriented. comparison Of Three European Sports Cars Mercedes-Benz SLS AMG, Ferrari 458 ITALIA, Lamborghini Gallardo LP570-4 SUPERLEGGERAStatement of the ProblemThis search aims to differentiate the luxury cars compare to ordinary cars AND what are the benefits you will gain to save and prolong our lives This research seeks to answers the following questions1. What are the advantages and disadvantages of get luxury cars? 2. In example of accidents what are the features than can save the lives of the drivers? 3. What are the differences of the three cars engines?Comparison Of Three European Sports Cars Mercedes-Benz SLS AMG, Ferrari 458 ITALIA, Lamborghini Gallardo LP570-4 SUPERLEGGERA The oretical Framework shotThere are many advantages of buying luxury cars and many features that can attention to prevent accidents.AssumptionMercedes Benz SLS AMG The Mercedes Benz SLS AMG Feels Special And Bespoke, solely Still Retains A Certain Benz-ness.Ferrari 458 ITALIA- No other flappy coggle systems today feels more alert than the on in the 458 italia.Lamborghini Gallardo LP570-40 SuperLeggera The Gallardo Has a Heavier Feel than the 458, But Its More Docile Than AMG.Comparison Of Three European Sports Cars Mercedes-Benz SLS AMG, Ferrari 458 ITALIA, Lamborghini Gallardo LP570-4 SUPERLEGGERA implication of the studyThe findings of the study will be beneficial of the followingOld plurality the car is equipped with a very cool automated backup and double parking system feature called the mod parking guidance system. It allows the car to bakshish into preselected parking spaces.Government those who have in life should have more in law was the social-justice principle pop ularized by chairman ramon magsaysay in the 1950s. Simply said. Those who can grant a luxury car moldiness also afford to pay a corresponding luxury tax, the belied is conspicuous disbursal on luxury goods or operate for the primary purpose of displaying income and wealth, or of attaining all maintaining social status, carries the responsibility to feed the lifeblood of the establishment by paying taxes.

Marketing Plan: Product and Performance Essay

Executive SummaryMobility, latest trends and technologies are three most significant factors that customer seek today when they walk-in in an electronic item’s outlet. Years before the journey of technology started out from the calculator the most basic computer as we call it. Today how that technology has emerged and the most latest is PDA (Personal Digital System), full computer in a small device to perform click all of the tasks. New Nokia Mobile phone has all the features of a desktop computer, no need of a laptop.You get your product to begin with.The english major source in use during cricket matches, exercising in the morning and during traveling for work or school. 73% of college easy going women (18-25) years of age surveyed tune into radio, although the channel loyalty is not there. The most frequent listening occurs after dinner time.This is different from male portable radio listeners as the FM channels are replacing cassettes as a music source while driving, o ther survey shows that second one of the popular source of music are the FM stations, FM 89, 91 and 106.Finding the demographics of your target marketplace will permit you to good tailor the launch strategy to the folks.

180 million), 16.667% of Pakistanis are young. Statistics shows that 60% of population is under 25 that is 2/3rd wired and nearly 10 million are in the urban areas. GEN X and GEN Y is the most experienced  and accessed generation in the human history.A merchandise is a new product procured or produced by the business to meet with the requirements of the customer.Our Secondary objective is to make good profits and make few more products like this with working hand in hand with the fashion and our way would be walking extract from earrings to necklaces, bracelets and other fashion accessories.Marketing ResearchMethods of Data collection:Basically there are two methods of data collection:1) Primary Data2) Secondary DataPrimary Data Collection:Primary available Data is that data which is collected specifically for the project at hand. The primary data for our assignment resulted from the unstructured interviews that we conducted from different many friends and family members and also many strangers.Secondary Data Collection:Secondary Data is that data, which has already been collected for some other purpose but can be used as reference material.The aim is getting your product into the industry although delivery methods vary widely based on the product.

In other words, the market we are making is new from where fashion and technology work together but a relatively alike market of mobile phones has a situation that cares more about apps logical and memory than on radio and/or music player. So, we are going to come in with focus on music players and radios deeds that would even make consumers look different by the fashion of earring they’d carry. A new market but has links with the standing strong market of static mobile phones.The ProductIntroduction of product:Now days, mobility is becoming an important factor in electronic devices.A superb product isnt simple to define since itll mean things.Technical and Functional Aspect of the Product:This gross product would be an earpiece connected to a player that would be smaller than a phone. Both the devices would be connected via Bluetooth. Their range of connectivity would vary to many more than 20 square meter so the consumer doesn’t need to keep the device near and playlist functions would increase the ability of gross product to play songs as per the mood of the consumer. Reason of using earrings with the wireless earpiece is to make the product easier good for people to wear and increase the range of our target market.To start with, youre mindful of how much it costs to create your merchandise.

Issue: How to identify the potential outlets?Mission statement:â€Å"We are the followers of the latest trend we strongly believe that fashion develops, we provide the best and quality is never compromised. Technological more flexibility and innovation are the key factors that we emphasize on while shaping a solution for our customers.† Vision statement:â€Å"Innovation†Our product Oriented Definition:â€Å"We manufacture earrings local radio with music player†Our Market Oriented Definition:â€Å"To the trendy and tetchy, Moby X is the radio and music player that provides mobility and a perfect curious blend of fashion and technology that makes you feels different and latest than others.†Target MarketMoby X will form a major share of its domestic market amongst those people who are attracted towards the product with exclusive appearance, unique functionality, style and design.Describe the way your target marketplace free will get your merchandise and also how youll market your goods.The mini chip radio and music player in the earrings itself is fascinating and will communicate on its own towards the people who are engrossed through mini products.Positioning†¢Product Positioning:Moby X would provide higher frequency range compared to other radios available in the market, good will have a long lasting battery and the most important advantage that our product provides is the mix of fashion and technology that various forms our distinctive attribute.Value Proposition:Moby X is a better quality product providing distinctive feature and being a leader makes it more special and different letter from other competing products.  LAPCO using latest Japanese technologies is most reliable and durable.In the product description, you should explain what product or your service is, the particular thrust of apply your strategy and the strategies thatll be used to do your own objectives.

†¢ Complexity: Moby X is easy to use and the first demo CD provided with the product provides the proper guide and features to use the product.†¢ Divisibility: Moby X is an expensive product and initially no discounted rates can be offered.†¢ Communicability: The experience that customers take with them will make its use and only difference spread amongst customers.Market AnalysisBasis of SegmentationDemographic segmentation:Demographics refer to the characteristics of population including such factors as size, distribution and growth, because people constitute market, demographics are of little special interest to market executives.In the end, it is not mysterious and youll be able position to promote your company or to manage a person to deal with advertising for you once you understand how pieces fit together.Any one lying in the income bracket of Rs 50,000+ can afford this productPsychographic Segmentation:The psychographics of the Moby X can be analyzed by r eviewing the advertisement. The lifestyle shown in Moby X advertisements portray successful, sophisticated, professional women who are active energetic and full of life. Behavioral Segmentation:Under this aspect LAPCO Company has based their automatic segmentation on the basis of customer desired benefits. People would prefer buying our product because it’s the first ever product to be launched by LAPCO with radio logical and music player facility which is easy to use, and more over its attractive mix of not only radio and music player great but also as a fashion accessory.The plan has to be accessible to any employee at any given moment.

Proper awareness about the product logical and the setting of the frequencies accordingly so not to affect the ear would have to be justified to the people.Technological:Pakistan is developing technologically and further awareness and further development will assist in improving the product’s functionality.Competitor AssessmentCOMPETITOR ANALYSISMoby X is competing in portable media industry.Major Competitors:Our major competitors are all those manufacturers who are specialized in logical and dealing with microelectronic items, who believe in size and design of product with quality.A well-designed marketing program can help you bring new customers increase awareness of your company and boost sales.COMPETITIVE STRATEGIESDifferentiation:Moby X is an innovation in the arena of radios and all kinds of classical music players. It gives connectivity to the outside world in a way that adds value and beauty to the face.Focus:Moby X is designed especially unlooked for upper middl e class and upper class urban population including GEN X AND GEN Y, fashion followers and trend setters.COMPETITIVE POSITIONMultiple Markets:We what are following the multiple market strategy for Moby X by focusing more towards the upper class and upper middle social class of the society.A promotion program must be determined by where a business ought to be at some point later on.

Since our product is new we great need to do personal selling and convince consumers to buy our product. Then eventually as we gain a foot hold in the market we will have retailers selling our product.Marketing StrategyMARKETING MIXPRODUCT CLASSIFICATION:Moby X is broadly classified as consumer product and under this category we define it as a own specialty product because it is a perfect mix of style and technology. It involves strong brand preference and loyalty, special purchase efforts by consumers, little comparison of brands and low price sensitivity.The advertising program is an overall responsibility from the advertising staff along keyword with company leaders .It includes 3 years’ money back warranty and a pair of fabulous earrings along with the product. Customers are encouraged to fair share their views about the buying experience of the product and after sale experience through surveys conducted at the outlets. An exclusive website is designed to cater based its customers for solving all  their queries regarding the product. Online purchasing service is also available.Face it is a chore.

3 years (Limited) Warranty.Size – (1/3x 1/3 x 3/8) mm is the size of radio chip. 30 x 20 x 5 mm is the size of the earring. Weight – 1/2 oz is the low weight of the earring radio.Marketing plans might appear intimidating initially, but they are manageable and can be inspirational to collect.BRANDINGBrand Equity:Moby X will establish it with the passage of time because of new its good quality and better understanding of customer needs.Brand Name Selection:Moby X is selected as the brand name because it defines the mobility and easy to around carry feature of the product and X signifies the extra factor that we  provide to our customers in the form of earrings (fashion accessory).Brand Sponsorship:LAPCO is manufacturer’s brand.Brand Development:No extension.There are good essential elements that plans include although advertising strategies can change depending on type of goods or services, the business and the goals you last wish to achieve.

Free demo CD is also given. Product Mix:Initially Moby X is introduced in the form of earring but with the passage of first time it will offer in other versions also like in the form of bracelets, rings, and lockets.Product Life Cycle:Our product is at the introductory early stage of product life cycle stage.PRICEMarketing Objectives:â€Å"To create a market share and to stand out as distinct product amongst the other competitors†Marketing Mix Strategy:The price has been decided based on the competitors logical and customer needs and requirements.The promotion plan makes it possible for the advertising team to examine their prior decisions logical and understand their outcomes to be in a position to get prepared for the future.PRODUCT PRICING STRATEGYComparing competitor’s pricingCompetitorPriceSinclair XI Button RadioRs. 2304.93FM Mini Radios Rs.719.3500.PLACEMENTThe product would be sold through â€Å"Indirect Marketing Intermediary†. The product will be sold through push strategy that is product would be first distributed to the wholesalers and then to retailer. The retailers would assist in creating contact with the other retailers which would expand the network and add value.

Newspaper:Moby X is an expensive and new product. There is need to create awareness amongst people that such a product exists. ‘Dawn’ newspaper would be a better choice to advertise being one for the most popular newspapers in Pakistan. A full page would be dedicated to advertise the product providing  a detail know how of the features and distinctive attributes.Since it is a fashion product also magazines such like SHE, STYLE, SYNERGYZER and MAG would also be used to advertise the product.Billboards:The locations where we have decided to place our advertisements are cell all the upper class areas in the populated cities of Pakistan. For instance the major areas identified all the other malls where luxury electronic item’s outlets how are available advertising would be done by placing billboards. In Karachi, at Teen Talwar, Boat Basin, Shahrah – e – Faisal and other foreign markets like Tariq road, Saddar Mobile mall and the road that leads t o Jinnah International Airport.com that special offers all the latest songs.Sales Promotion:One free pair of earring apart from the one already provided in the package would be given with the product.Public relations:Brochures providing details of the safety of wood using the product would be distributed in public places. Articles about the working and flexibility in use would be published in a leading magazine to inform the public about the safety in using this product.August: Increase our relative market share and launch our product in other flat major cities of Pakistan i.e. Lahore, Islamabad.September: We will start an integrated internet campaign targeting young college students.